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The good approach to mobile app development would be to build both Android and iOS apps because it go to reach the widest user possible. However, this is not always attainable, for a number of reasons ranging from budget, resource and timeframe etc.
Sometimes, these restrictions mean that companies need to select one platform to develop for over the other.The main issue here is that in the iOS vs. Android development debate, there are many constraints. For many companies, Android always be the better choice, but for other companies it might be iOS. How do you choose if iOS or Android is the better platform to begin with?
This post is giving  you with the data you need to make that decision.
The App Landscape
Google Play Store – over 1.6 million apps
Apple App Store – over 1.5 million apps
Currently, 40% of all mobile developers target both Android and iOS. However, competition is compact on both, which means there is no clear cut distinction which platform is easier to succeed on.
 From a volume point, Android has a much larger user , but as we will touch below, this does not mean they are the right users based on your intent and business model.
Statistical Information
If you are focused on a  market, Android is the leader in app downloads. In Q3 2015, worldwide downloads on Google Play were about more than 90% than the iOS App Store.

Since iOS users occupy a very smaller share in the world market,but  as a group they have higher incomes, involve higher app engagement rates  and most important, spend more money per app – 3 key  attributes that can not be ignored when selecting platforms.
From a pure revenue point, the Android or iOS  becomes more white and black; iOS apps make much more money. In fact, the App Store generates about 70% more revenue than Google Play Store.iOS has a higher number of paid applications and apps which are run by in-app purchases, where as Android has a large volume of ad-based apps.
Development Life Cycle
There has been proof that it takes more time to develop an Android app due to device fissure, but this is not necessarily true. Yes, there are more than 28,000 different Android devices in currently use, with a variety of screen sizes and Operating System versions running.

That said, it depends on what devices and Operating System versions are being hitted. If you are developing an Android application you will be limiting the supported devices and versions to those user with the highest usage. Testing is usually done where time is more imbalanced. With lesser devices to test on, iOS is less complex and fast.
Release and Approval
Android is the winner when it comes to approval and release processes. For iOS the approval and release process is typically between 2-3 weeks (longer, if the application is rejected). Moreover, updates to the app require approval, that means it takes more time to get updates to users. Android apps typically take a day to approved and updates can be pushed within a matter of hours. 
Development Cost
The cost of mobile application development come to the confine and complexity of the project; the bigger and more complex a project is, the more  is the cost. There is nothing acquire to iOS or Android development which makes one more expensive than the other.
If you are target  a large number of devices and Operating System versions on Android, apps will take more time and resources, and these result higher costs. If the scope is fix  with supporting an equal number of devices and Operating System versions on iOS and Android, the development cost will be similar.

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